Lenses and Purpose

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There are different tools and ways to build a house. The same goes with creating beautiful pictures, not every lens fits all occasions. I have narrowed it down to two of my favorite lenses when it comes to creating custom content for clients. This researched is based on the Canon platform, and what I have done with past clients. If you have the opportunity to buy them, without a doubt one of the best lenses if you’re a photographer or web designer.

Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens

I cannot emphasize this lens enough. One of my favorite lens in capturing a wide angle. This lens is considered a “ultra wide angle” lens because it can be used from daily vlogging to real estate images where you want to make rooms and properties look larger than life. If your constantly on the move and need to engage with an audience this lens is perfect to allow your face to be focal point of your videos, by allowing a good amount of background space in ratio to your face. Although this lens is one of my favorite go to lenses, it does have some limitation such as low light and low ISO’s. This lens is used for places that have a great amount of light.

Canon EF 50mm f/1.8 STM Lens

What another great lens, I consider this lens as my favorite of all time. The reason being is that not only does it have a great price point but it’s versatility is almost endless. This lens is considered the “Nifty Fifty,” and for a great reason. It gives you that beautiful background blur, almost creaminess to the back ground that all photographers love. That background blur is so loved that Apple even created software rendering in their iPhones to give that effect on their photos. Not only is this lens great for pictures, but the blur gives it that cinematic effect when it comes to videography. Pair this with some nice color correction and you can shoot the next greatest film of our time.


In conclusion, there are many lenses for many purposes but these two take the cake. They are my favorite go to lenses because they are effective in capturing the emotions I want. Even before we glorify lenses and expensive camera equipment, none of that is necessary, all you really need is cool idea and a smartphone, and that will beat any high end production. At the top of the pyramid lies story, story is king, and everything else is below. If you can capture the story, you can capture emotions!

Creating Original Content


Creating custom content can be difficult for your business especially if you are brand new. Here are some tips to create awesome original content for your web design projects.

1.Invest in a Camera

I cannot emphasize this more, the reason being this is the most important tool in creating original content. It’s like trying to build a house without a hammer. How else are you going to get content? Buying individual pictures and their rights over time can be expensive. This is the perfect way of bypassing the need of paying someone else for their work. By creating your own.

2.Understand the Fundamentals

It is easy to lose yourself in the hype of creating content, but what happens after you snapped those awesome pictures. The next step is to understand how to master the shots and use a program called photoshop. By using photoshop it allows you to take your already great shows and make them even better. They can become better by highlighting the shadows, increasing the contrast, and brightening colors in a certain area to get an exaggerated look to your pictures.


Consistency is the key to making all your dreams come true for your website. The beginning is always the hardest but as long as the pictures keep coming, and the website continue to get updated, Google will index your page more and more consistently.


The next topics we will cover will be some more advanced topics that deal with Google’s web crawler as well as data schemas that can provide rich data for analytics, which everyone can read